I recently wrote an article offering three no-cost marketing tips for tourism businesses (you can check the Suite101 sidebar to find it). I admit I wrote this out of frustration over businesses trimming and eliminating marketing budgets during the recession. As I say in the article, this is the time to beef up marketing and advertising efforts (look at Disney, McDonald’s, and Wal-Mart) and an email marketing campaign is an excellent way to do it. This isn't a no-cost marketing tip but a cheap marketing tip, invest in an email marketing software such as that offered by my friends at iContact.I know several tourism businesses which execute a successful email marketing campaign with iContact's Email newsletter tool and it’s extremely affordable, cost begins at $9.95 a month and I think any marketing budget can support that.
Small businesses to Fortune 500 companies use iContact. The political campaign for Barack Obama ‘08 even used the email marketing software. Here’s a quick overview of what I know about iContact and why it’s a groovy email marketing software source:- Choose from 300 professionally-designed email templates
- Track the open and click through rate of emails
- Develop a relationship with customers by offering a newsletter sign-up form on your Web site and manage the subscribers
- Bounce back emails are managed
- Minimizes non-delivery issues by getting the email into the inbox
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