Saturday, July 16, 2005

Separated in the Creative Department

I don't know what prompted me to think of this but out of the blue one day, I decided that the logo for Hardee's Restaurant is very similar to the US Army logo. Granted, the Army logo doesn't have a smiling face and a star is a star is a star. Despite this, I'm convinced it's some sort of intentional coincidence - the US Army recruiters conspired with Hardee's marketing executives to create similar logos. Then, children growing up and eating at Hardee's will subliminally make the connection with the military when they grow older and be drawn to serve. Take a look at the logos by following the links:

Hardee's
US Army

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