Monday, February 05, 2007

Super Bowl XLI: Which Ad Was Your Favorite?

I have to admit, once my beloved Buffalo Bills lost four straight Super Bowls in the 1990s, I only watch the Super Bowl for the commercials. Football just isn't the same any more; the magic is gone.

During the Super Bowl in 2006, the most memorable ad was Burger King and the Whopperettes.

But which ads stood out in 2007? With "Time Magazine" making you and me their "Person of the Year" for 2006, it was only fitting a handful of Super Bowl ads involved everyday people. There were the half-naked dudes dancing around a Chevy, which was the result of the car maker's College Super Bowl Ad Challenge (you have to admit, although it was a little creepy seeing that half-naked old guy, you laughed).

Then there were the two commercials for Doritos, both produced by novice film makers. Maybe this will be their big break. Out of hundreds (maybe thousands?) of submissions, five finalists were selected, each who won $10,000 and a trip to Miami for a private Super Bowl party. Fans voted for their favorite. "Live the Flavor" was made on a budget of $12.49 (maybe to pay for the chips) but my favorite was "Check Out Girl" for her sassy, flirty confidence.

The National Football League (NFL) had a fan-inspired commercial, too. Gino Bona won the NFL's "Pitch Us Your Idea for the Best Super Bowl Commercial Ever. Seriously." contest. He had to make the pitch in an "American Idol-like setting." The 30-second spot titled, "Hard to Say Goodbye" aired at the two-minute warning during the fourth quarter.

But the most talked about fan-input commercial had to be "Kiss" for Snickers. "Quick, do something manly." Following the commercial, fans were driven to www.afterthekiss.com to vote on one of four endings to be aired later this month during the Daytona 500. If you didn't catch the one which aired during the Super Bowl, catch it here. More Super Bowl XLI commercials can be viewed at ifilm.com.

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