Sunday, December 18, 2005

The King and Not I

I don't think I'm alone when I say how creepy and scary the recent Burger King television ad campaign is. The King is spooky enough - but to have him peek his head into bedrooms, well, it's just a bit disturbing.

Maybe it's me. I'm terrified of unshaded windows which stems from a family incident when I was a kid. One summer night my Mom discovered a peeping Tom and since then, I've had window issues (note: wonder if there is a specific term for this phobia?)

Or, maybe I'm frightened of the King because I'm a product of 1980s scary movies staring Freddy Kruger, Jason and later, Chuckie. These characters all have masks with little to no facial expressions. I see a parallel to the King. His head is plastic, including his hair and crown, and wears an overly broad smile that is just bizarre.

I spent a couple of years after high school working at a Burger King - making burgers and everything associated with working at a 24-hour BK. When the "Big Fish" sandwich was introduced as a new product, I drew and wrote up a commercial (it did NOT include any spooky characters) . I showed it to my boss, with hopes that he would send it to the corporate office and I would be whisked away to work in the corporation's marketing department. Instead, I got a, "that's nice." And that was it.

I would link to a picture of the King (for those of you who don't know what he looks like) but I couldn't' find it on the Burger King website. Maybe they agree he's overly creepy, too.


Anonymous said...

Matt and I are of the same opinion. We have actually put them on a boycott list of companies with bad commercials. With BK's chicken fries commercials, they may be on the boycott for life list.

Anonymous said...

Girlfriend, you are right again.
The King needs to go by by.